Manchester Cares’ proactive Outreach programme worked with our fabulous local partners across Manchester to identify and invite older and younger neighbours to be part of their community and share time with another generation.
Every year, we spoke with thousands of people over 65 in Manchester, welcoming them to Manchester Cares and our programmes. We worked closely with local partners so they could signpost people into our programmes and we also directed people to other organisations.
Our Outreach Coordinators worked across our patch year-round. They went out to meet older neighbours by visiting chemists, supermarkets, GP surgeries, pubs, libraries, betting shops, community centres, faith groups and local estates. Working closely with many community partners who referred neighbours to us, we shared our accessible programmes to create connections in rapidly-changing Manchester.
The team also reached out to younger neighbours who may be experiencing isolation. We worked with local universities and youth groups, employers, networks, and other communities – as well as online – to inspire people to be part of the Manchester community.
From 2011 to 2021, we also ran annual Winter Wellbeing projects to identify older neighbours and connect them with younger people living in the city. You can find out more about Winter Wellbeing here.
We were so proud of our outreach approach, which was proactive, forged trust and nurtured community.